Investment Strategy

Blue Key's specialized investment approach focuses on identifying prime vacation markets with strong fundamentals in order to create ground up, beautifully designed, unique properties to capture the majority of market share by standing far above any rivals. In addition, we also acquire value-add boutique hotel opportunities, uniquely positioned in the marketplace in need of renovation and management upgrades in order to reach their full potential and maximum profit levels, done by capital improvements, renovations to exteriors and interiors, improvements in operations, decreasing expenses, and improvements to marketing.